Website Launch Checklist
Pre-Launch
-> 10 days prior to launch
- NOC flags to be ready (send email to BEU + AE)
- Initial frontend review (BEU)
- Align timeline (NOC, BEU, AE)
- CS: Untouched entries (after migration date)
- Provide list (AE → NOC)
- Optimize/unpublish/delete entries (NOC)
-> 7 days prior to launch
- Send final redirect list (NOC)
- Ryte check optional (NOC)
-> 5 days prior to launch
- Redirects (AE)
- Ryte re-check (NOC)
- Tracking (AE)
- GTM
- Analytics (Matomo?)
- UserCentrics
- SEO related
- robots.txt (AE)
- sitemap.xml (AE)
- Remove no-index tag (AE)
- Ryte (NOC, EU, AE?)
- Other tools (optional)
-> 1 day prior to launch
- Final NOC check
-> LAUNCH DAY (not Fridays!)
- Vercel (AE)
- Change domain
- Update config
- Test with local DNS change (optional)
- Change DNS settings (Volker)
After Launch
- Overall check (NOC, AE)
- Google Search Console: provide sitemap (AE)
- GTM/GA4 check (NOC)
- Ryte check (NOC)